Create a written summary based on an article

Reference no: EM133205888

Assignment - Business Role of Marketer Generated Content in Customer Engagement Marketing Summary

You are required to create a written summary based on an article taken from a scholarly marketing research publication pertaining to the execution of consumer-based business marketing research such as the Journal of Marketing Research. Utilize the college library to access one of the online professional reference databases such as EBSCoHost (Links to an external site.). The article you select must have been written in the past 12 months. The idea is to see how the concepts we learn in class are applied in the real business world.

The article summary must include:

1. A cover page with your article's title, author, and source as well as your name, the course title and number, and the date.

2. An overview or summary of the marketing research article

3. How the topic specifically pertains to information in the course and textbook

4. Your business opinion of the significance the subject has on today's organizations using marketing research.

5. Spelling, grammar, sentence structure, continuity/flow of paper)

Reference no: EM133205888

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