Create a written summary based on an article

Assignment Help Other Subject

Reference no: EM133205888

Assignment - Business Role of Marketer Generated Content in Customer Engagement Marketing Summary

You are required to create a written summary based on an article taken from a scholarly marketing research publication pertaining to the execution of consumer-based business marketing research such as the Journal of Marketing Research. Utilize the college library to access one of the online professional reference databases such as EBSCoHost (Links to an external site.). The article you select must have been written in the past 12 months. The idea is to see how the concepts we learn in class are applied in the real business world.

The article summary must include:

1. A cover page with your article's title, author, and source as well as your name, the course title and number, and the date.

2. An overview or summary of the marketing research article

3. How the topic specifically pertains to information in the course and textbook

4. Your business opinion of the significance the subject has on today's organizations using marketing research.

5. Spelling, grammar, sentence structure, continuity/flow of paper)

Reference no: EM133205888

Questions Cloud

Calculate kopitiam sdn bud accounts : Presented below are selected data from the financial statements of Kopitiam Sdn Bhd for the last three years.

Evaluate organizational culture and change strategies : Evaluate organizational culture and change strategies to improve leadership goals and meet organizational objectives

Corporate governance and social responsibility : Saudi electronic university - Discuss the relationship between corporate governance and social responsibility? Give examples.

Describe how the ada assisted her : Describe how the ADA assisted her? Summarize and describe what you think Sara's experience would have been like, if she had these same challenges in 2019?

Create a written summary based on an article : You are required to create a written summary based on an article taken from a scholarly marketing research publication pertaining to the execution

Why do the different phases occur : What are the phases of the Moon and why do different phases occur? What is appearance of a total solar eclipse? What conditions allow a solar eclipse to occur?

Managers and staff deal with overbooking : Research and the Advantages and Disadvantages of Overbooking in Hotels, provide examples of hotels, managers and staff deal with overbooking

Examine cause-and-effect relations : Mike was in paid employment earning a good salary. In an effort to advance his career he changed jobs but the company he went to work for never fulfilled its pr

What is the price elasticity of supply or demand for product : Which the supply and demand of your chosen product or service are sensitive to changes in price by applying the concept of elasticity. East Carolina University.

User Account

All Pages