Writing is Writing could satisfactory. be improved, Professional but meets tone is devel- acceptable oping. standards. Shows moder- Tone is profes- ate logic, sional. clarity, and/or Shows logic, consistent clarity, and formatting. consistent May contain formatting. more than a May contain few spelling, few or no grammar spelling, mechanical, mechanical, formatting, or and/or gram- citation errors. matical errors. There may be a small formatting or citations errors.

8. Write in a Writing does professional not meet manner using minimal stan- proper dards. grammar, Tone is not mechanics, professional. spelling, Communica- formatting, tion is wholly and citations. lacking in Weight: 10% logic, clarity, and/or consis- tent format- ting. Contains many spelling, mechanical, formatting, citation, and/or gram- matical errors.

7. Action Request Weight: 15% The request made of the audience is unclear, or action cannot be taken based on the communica- tion. The request made of the audience is fairly clear, but may not be actionable. The request made of the audience is sufficiently clear and is actionable. The request made of the audience is thoroughly clear and easily action- able.

The communi- The communi- cation identi- cation identi- fies the com- fies the com- munication munication style and style and communica- communica- tion chan- tion chan- nel(s), but to nel(s) suffi- an insufficient ciently. Ratio- degree. Ratio- nale for the nale for the style and style and channel selec- channel selec- tion(s) tion(s) explains the explains the chosen chosen method of method of delivery ade- delivery insuf- quately. ficiently.

6. Channel The communi- Selection cation does Weight: 10% not identify or incompletely identifies the communica- tion style and/or com- munication channel(s), while failing to provide suffi- cient rationale for the chan- nel selec- tion(s).

The communi- The communi- cation pro- cation pro- vides three or vides three or four points, four points, reasons, or reasons, or justifications justifications that support that clearly the key mes- support the sage suffi- key message ciently, and in a compel- lists mostly ling manner, relevant sourc- and lists es to be used entirely rele- to support the vant sources message. to be used to support the message.

5. Supporting The communi- The communi- Points cation does cation pro- Weight: 15% not provide vides three or three or four four points, points, reasons, or reasons, or justifications justifications that support to support the the key mes- key message, sage to some and does not degree, but list sources this support is to be used to incomplete, support the and may not message. list relevant sources to be used to sup- port the mes- sage.

The key mes- The key mes- sage is mostly sage is clear, concise, completely and logical. It clear, concise, is sufficiently and logical. It compelling is exceptional- and memora- ly compelling ble and is and memora- sufficiently ble. It is aligned with well-aligned the with the goals/needs goals/needs of the audi- of the audi- ence. ence.

4. Key Message The key The key mes- Weight: 15% message is sage is fairly unclear and/or clear, concise, is illogical. It and logical. It does not align may be with the somewhat goals/needs compelling of the audi- and memora- ence. ble and aligns somewhat with the goals/needs of the audience.

Audience Audience analysis is analysis is sufficient to thorough. The the task. The author author thoughtfully thoughtfully considers the considers characteris- most of the tics, characteris- motivations, tics, motiva- and expertise tions, and of the audi- expertise of ence, drawing the audience, highly relevant drawing conclusions. mostly rele- Identifies both vant conclu- elements of sions. Identi- the tone to be fies both used to elements of convey the tone to be message. used to convey message.

3. Audience The communi- The communi- Weight: 20% cation does cation not include an includes an audience analysis of the analysis, audience, but draws irrele- this is insuffi- vant conclu- cient. The sions about communica- the audience, tion includes or incomplete- some relevant ly addresses conclusions the character- about the istics, motiva- audience, the tions, and characteris- expertise of tics, motiva- the audience. tions, and Does not expertise of identify the the audience. tone to be Identifies only used to one element convey of the tone to message. be used to convey message.

2. Goal Weight: 5% The communi- cation goal is unclear or is not defined. The communi- cation goal is fairly defined. It is somewhat clear, and may need further refinement to be concise and clearly actionable. The communi- cation goal is satisfactorily defined. It is mostly clear, is actionable, but could be more concise. The communi- cation goal is exceptionally well-defined. It is clear, con- cise, and actionable.

Grading for this assignment will be based on the following criteria and evaluation standards: POINTS: 150 ASSIGNMENT 1: STRATEGIC COMMUNICATIONS PLAN Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Description Weight: 10% Does not or incompletely describes challenge or opportunity and/or may not provide information on why this topic is profession- allyimpor- tant/relevant. Partially describes challenge or opportunity and/or pro- vides some information on why this topic is profession- ally impor- tant/relevant. Adequately describes challenge or opportunity and/or provides information on why this topic is profession- ally impor- tant/relevant. Fully describes challenge or opportunity and provides information on why this topic is profession- ally impor- tant/relevant.

Note: You may create and establish all necessary assumptions needed for the completion of this assignment. The scenario is yours to explain. PROFESSIONAL AND APA FORMATTING REQUIREMENTS Your assignment must follow these general APA formatting requirements: Your document must be typed, using Times New Roman font (size 12), with one-inch margins on all sides. Resources must be cited using in-text citations and a reference list. Your document must include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date. Professional report format may be used. This includes the use of headers, single spacing, no paragraph indents, and use of bullet point lists. It should be skimmable.