Reference no: EM13756712

Richard Purvis has created the Jordan shoe company. It is known for its great specialty tennis shoes at moderate prices. The company is making fun shoes for young children mostly girls. Catering to the age group of 1-12, the shoes are popular in Colorado. The shoes are growing in popularity and Richard is thinking of expanding into other states. Business has grown steadily in the last seven years and its future looks bright. If Richard expands the company he would have to set up two other plants in other states. If he does he will have to reorganize the Colorado plant.  The staff has always gotten along because Richard has been able to keep things on an even keel with his personality and concern for their personal welfare. He would have to find someone to take his place and run the plant in Colorado. He wants to set in place a structure which will continue to grow the business while maintaining its quality, reputation, and the happiness of its employees.

Some additional facts that may help, Purvis currently employs a plant manager, two salesmen, an office manager, two office workers, a bookkeeper, and 12 factory workers. The Salesmen want to move into marketing and to add new sales personnel.  The cost of expansion could be done effectively if the current profit level remains and that can only be done if the Colorado plant remains running smoothly.

Part One: Create a vision and mission statement for Purvis.

Part Two: Create an organizational structure which will further Purvis’ organization.