Create a two dimensional perceptual map for sodas

Reference no: EM131380678

The ranking for the sodas in Exercise is Diet Pepsi, Pepsi, Coke, 7UP, Sprite, and Diet Coke. Determine the ideal point.

Exercise
Forty people were asked to rank the similarities between six diff erent types of sodas. The average similarity rankings are shown in given Figure. Use this data to create a two-dimensional perceptual map for sodas.

2440_Table 4.jpg

Reference no: EM131380678

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Create a two dimensional perceptual map for sodas : The average similarity rankings are shown in given Figure. Use this data to create a two-dimensional perceptual map for sodas.

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