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Assignment:
In this section of your term project, you will be taking on the role of the DMO President and CEO for your destination. Your DMO just received a $1,000,000 grant from the Federal Government to invest in tourism initiatives that create a sustainable tourism product within your location. In order to thoughtfully allocate these funds, you will need to follow the steps below and create a tourism plan for the destination:
1. a Situational Analysis providing research on economic conditions, community feelings about tourism, current tourism infrastructure, attractions, and resources
2. Include 3 possible opportunities in which to develop tourism within your destination
3. Cost/benefit analysis and pros and cons list for each
4. Select one of the 3 opportunities and generate a specific and fully developed recommendation for consideration by the Board of Directors
This section should cover the following elements:
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