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Assignment:
Technologies such as B2B e-marketplaces create tighter supply chain management, driving out costs. You'll recall that another major business initiative is customer relationship management (CRM).
How can B2C or B2B e-commerce businesses enhance their CRM initiatives? It becomes easier or harder to maintain relationships with customers as businesses move toward more electronic commerce? Explain your reasoning using how your researched company achieves this.
Using the internet, business journals, etc., find a company you researched that fits the model for the questions asked above. Even if you work for a company and use that as an example, please find research backing up your response. Your response should answer the questions based on the company you have researched.
Contrast how the consumer buying process and the organizational buying processes differ. Illustrate your ideas with specific real-world examples
1. What is the role of the buying center at Trek? Who is likely to comprise the buying center in the decision to select a new supplier at Trek?
Based on your analysis of the company's ethical values,write an ethical best practice that other company should implement into their ethical marketing practices
Give an example of a firm that you believe showcases two or more of these principles. Explain which principles you believe the firm's efforts exemplify
In addition, provide the audience with a handout of the marketing plan. Create PowerPoint presentation for a comprehensive marketing plan to show stakeholders.
Construct a Creative Brief for a fast-moving consumer good (consumer packaged good) for an advertising campaign for the Singapore market
According to a University of Georgia survey of 2005 graduates, the average starting salary for public relations practitioners is ________
Identify the ideal target market for your Learning Team's selected product or service. Include the following: Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
Youtube TV- offers more live streaming channels (over 50 channels) than hulu, netflix, etc including all major sports channels for a $40 subscription.
The aim of the assignment is to demonstrate your understanding of how a global corporation such as Genting Berhad strategically manages its marketing operations
What type of Google campaign is most popular with schools partnering with them? What was the only sponsor to remain with the Copa America Centenario tournament after the rights were stripped from Datisa
Research and apply the content from recent articles about the use of e-Commerce Shopping carts. You must cite at least 3-5 sources outside of the class textbook.
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