Create a SWOT analysis for the company

Reference no: EM132915969 , Length: word count:800 words

BUS 499 Business Administration Capstone Assignment - Strayer University, USA

The specific course learning outcome associated with this assignment is as follows: Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.

Company: Unilever

Capstone Overview - In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.

Research the company on its own website, the public filings on the Securities and Exchange Commission's Filings & Forms page, the Strayer University's online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Use the Capstone Template [PPTX] to ensure that your assignment meets the requirements.

Requirements - Develop an 8-12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6, and 8, and the following:

Develop an executive-level PowerPoint presentation with 8-12 slides with speaker notes and appropriate graphics.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company's bottom line. Provide specific examples to support your response.

Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.

References must be submitted on a Works Cited page using SWS format.

Note - Need 8 slides (100 words each) + title slide + references slide.

Reference no: EM132915969

Questions Cloud

Why is maslow theory criticized : Why is Maslow's theory Criticized?

Explain preparation obligation statement : What is a preparation and obligation or delivery and preparation obligation statement? How do I get one in the state of Pennsylvania?

Methods of influence in leadership : Web search for information on "How to empower employees correctly," "Office Politics," "Avoiding Workplace Blunders," & "Methods of Influence in Leadership.

Connect the systems concepts of project management : 1.connect the Systems concepts of project management and the financial or informative criteria

Create a SWOT analysis for the company : Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats

Challenges of takaful marketing and distribution channels : What are the challenges of takaful marketing and distribution channels? I want points aside from the general challenges faced by the takaful market.

How is the triple bottom line approach different : How is the Triple Bottom Line approach different from a traditional shareholder approach in IB decision making? Give one example.

What is happening in your internship or workplace : What is happening in your internship or workplace and How are you relating what you have learned in Module 2 to what is happening in your workplace

Assignment - Critical Threats to the Global Environment : SOC 450 Solutions to Global Issues Assignment - Critical Threats to the Global Environment, Strayer University USA - Write minimum of an 8 page persuasive paper

User Account

All Pages