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PPT Assignment
Use the template to develop an 8 to 12 slides PowerPoint presentation with speaker notes and appropriate graphics. This presentation should be prepared for the board of directors of the corporation and is based only SOUTHWEST AIRLINES and the following:
• Step I: Create a SWOT analysis for SOUTHWEST AIRLINES to determine its major strengths, weaknesses, opportunities, and threats.
• Step II: Based on the SWOT analysis, outline a strategy for SOUTHWEST AIRLINES to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
• Step III: Discuss the various levels and types of strategies SOUTHWEST AIRLINES may use to maximize its competitiveness and profitability.
• Step IV: Outline a communications plan SOUTHWEST AIRLINES could use to make the strategies you recommend above known to all stakeholders.
• Step V: Assess efforts by SOUTHWEST AIRLINESto be a responsible (ethical) corporate citizen and the impact on SOUTHWEST AIRLINES bottom line. Provide specific examples to support your response.
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