User Account

All Pages

Create a sustainable marketing plan for an organisation

Assignment Help Marketing Management
Reference no: EM13847333

You are a marketing consultant hired to create a sustainable marketing plan for an organisation of your choice. This assignment addresses the first part of that i.e. your ability to research and analyze the organisation and its stakeholders.

Organisation Selection

You may select ANY organization as long as it meets these 5 criteria:

1. It can NOT be an organization discussed in class, such as Fiji Water, or Better World Books.

2. It can NOT be a company you have ever worked for or owned, past or present. You need to show that you can analyze outside organizations. However, you can select one of your company's competitors.

3. It may be for-profit or non-profit. It may even be an idea (like literacy) or a person (like a celebrity).

4. If you select a large multinational corporation, it is important that you pick just ONE of its products in just ONE of its markets. For example, Apple Corporation is too large for a short paper; the iPhone in China is more manageable.

5. Make sure first that you can find enough information about the organization. This is critical. Many students complain at the last minute that they can't find any information online or from other people. Don't complain - just pick another organization, and start researching as soon as possible. Don't wait until too late to discover you don't have enough sources to support your paper. You might want to consider analyzing a B-Corporation, since there is often more written about them online, although do be aware that financial data may not be very available.

Required Elements

For each question, provide specific details and data, and support your arguments with research and references.

I. Cover Sheet. Do NOT include your name here or anywhere in your paper. Be sure to include a title (including the name of the organization) and the date you completed your paper.

II. Introduction. Describe your organisation in approximately two or three sentences for the benefit of the reader. Keep this brief!

III. Triple Bottom Line Analysis (20marks).Be very specific about this if you can.

a) Profit: Critically analyse the financial performance of your organisation. In doing this you should provide and critically analyse key facts and numbers, stating whether you think the organisation is under-performing or over-performing, and why.

b) Planet: Critically analyse the performance of your organisation in terms of its environmental impact. In doing this you should provide and critically analyse key facts and numbers, stating whether you think the organisation's performance is net-negative or net-positive on this bottom line, and why.

c) People: Critically analyse the performance of your organisation in terms of its social/people related impact. In doing this you should provide and critically analyse key facts and numbers, stating whether you think the organisation's performance is net-negative or net-positive on this bottom line, and why.

IV. 4C's Stakeholders Analysis. Be very specific in this analysis too and follow the brief's requirements closely- here and elsewhere. You're being asked to conduct market research here, not write an essay about business in general.

a) Organisation Analysis: This is NOT an organisational history. Rather, list your organisation's key internal stakeholders, and critically evaluate ONE in detail, looking critically at who they are and what they want from the organisation.

b) Community Analysis:List your organisation's significantexternal stakeholders (other than competitors and customers, which you will analyze below), and critically evaluate ONEin detail, again looking critically at what they want from the organisation.

c) Customer Analysis: List your organisation's target customer segments, and critically evaluate ONE in detail. Include BOTH quantitative details (demographics, financial data, etc.) and qualitative details (needs, habits, etc.) in your analysis of your chosen segment.

d) Competitor Analysis: List the organization's competitors (direct and a few indirect), and critically evaluate ONE in detail, including an assessment of their strengths and weaknesses. nb everyone has competitors.

Reference no: EM13847333

Questions Cloud

What do you understand by the term faithful representation : What do you understand by the terms 'relevance' and 'faithful representation' in accounting? Consider the following situation where your father has purchased an apartment and renovated.
Ethics and values between for-profit and not-for-profit orga : Ethics and Values between For-Profit and Not-for-Profit Organizations
What are the key strengths and limitations of hr systems : How do the two HR management systems relate to the accomplishment of strategic goals? What assumptions are you basing these views on?
Improve communication between the engineering and marketing : improve communication between the engineering and marketing staff
Create a sustainable marketing plan for an organisation : You are a marketing consultant hired to create a sustainable marketing plan for an organisation of your choice. This assignment addresses the first part of that i.e. your ability to research and analyze the organisation and its stakeholders
Hazard identification and risk assessment : Hazard identification and risk assessment involves a critical sequence of information gathering and the application of a decision-making process.
What is the break-even revenue : The Automotive Supply Company has a small plant that produces speedometers exclusively. Its annual fixed costs are $30,000, and its variable costs are $10/unit. It can sell a speedometer for $25.How many speedometers must the company sell to break..
How people and work units gain power through social networks : how people and work units gain power through social networks
Complete an employee engagement survey : Have you ever completed an Employee Engagement Survey? If yes, did your organization hold feedback meetings to share survey results

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd