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In the USA and in many countries, the population of people is getting older. Meaning, there is a cycle to the demand on products which can create trends and new innovations.
-Explain how a company can use this life cycle to market to different groups of people. Use examples to support your ideas.
-Explain how a company can positively and negatively be affected by trends within the life cycle.
-Lastly, use examples to show how a company can avoid negative declines and create a sustainable life cycle.
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