Create a sustainable competitive advantage

Assignment Help Management Theories

Reference no: EM131498959

Question: Interbrand Corporation is a global design and marketing consultant known for its brand surveys. Go to the company Web site [www.interbrand.com] and check out the latest global brand survey. Pick three companies from the top ten global brands. Research those companies and describe their competitive strategies (using any of the approaches we've discussed). Do you think the value of those companies brands contribute to their ability to create a sustainable competitive advantage? Explain.

Reference no: EM131498959

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