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Assignment:
PRESENTATION CONTENT
You are part of a market research team that is responsible for presenting research on one of the following scenarios. You are seeking to present your analysis and any possible recommendations based on your research.
Scenario 1: You are community managers for a consumer-focused company - Flair Airline. Your company is looking to launch a new product (use an existing product but you can pretend it hasn't been launched yet) and wants to create some buzz one social media. Present your social media strategy in generating organic awareness for the product. You are presenting results to your Marketing Director.
answer the following questions using examples and applications from the readings.nbsp justify your answers using
What are the overall trends in the industry or consumer demand and how does it specificallyimpact your company? Do not forget materials costs
What is a luxury good and should marketers of luxury goods abandon their efforts to establish premium pricing?
What policies would you enact to help ensure the company avoids social inequality in the company?
Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience?
Summarize the content of the marketing article and apply the marketing strategic concepts. half for summary and half for strategy.
Communication Plan For A Fast Food Company
Compare the rise of civilizations in Mesoamerica and Andean South America. How are they similar to the ancient civilizations of Mesopotamia, Egypt
In the mid-20th century, marketing and new model introduction decisions were centralized while key operating.
Provide specific examples of products that lend themselves more to social networks than to search engine advertising. Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands
What kinds of wholesalers might be needed to make distribution more efficient? What kinds of transportation methods would be needed to deliver the products?
How would you estimate the demand of a new sports product? Of the three demand factors, which do you think is the most critical in estimating demand?
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