Create a social media campaign using a unique hashtag

Assignment Help Marketing Management

Reference no: EM133530263

Question: Social media content is important as a key engagement tool with consumers. Companies go to great lengths to entice customers to share content and engage with their brand. Often, companies will run contests or create hashtag campaigns to increase user-generated content. The goal is to increase user engagement and promote the brand.

For your assignment, you are asked to create a social media campaign using a unique hashtag and support it by creating your own user-generated content for either:

a product of your choice
Details of your campaign should include how long the campaign will run and how you intend on promoting it, what audience you are targeting(what age group, and what kind of people). Include a budget if any costs are associated. You must also build a content calendar for this period.

Next you must, create the following types of content:

30 second - 60 second video reel
Content should include your opinion of the product, service, and or describe your experience.

A link to upload your video content will be provided. You must also submit all requirements of your assignment through Blackboard including a link to your video posted online.

After uploading the content, a contest will be started for maximum likes. The contest will run for 4 weeks, and at the end of this term, the top students with most likes will get bonus grade?

Reference no: EM133530263

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