Create a report detailing all of the issues

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Reference no: EM133102580

Real People magazine is geared toward working individuals and provides articles and advice on everything from car maintenance to family planning. The magazine is currently experiencing problems with its distribution list. More than 30 percent of the magazines mailed are returned because of incorrect address information, and each month, the publisher receives numerous calls from angry customers complaining that they have not yet received their magazines.

Below is a sample of Real People's customer data. Create a report detailing all the issues with the data, potential causes of the issues, and solutions the company can follow to correct the situation.

Determining Information Quality Issues

ID

FIRST NAME

MIDDLE NAME

LAST NAME

STREET NAME

CITY

STATE

ZIP CODE

433

M

J

JONES

13 DENVER

DENVER

CO

87654

434

MARGARET

J

JONES

13 FIRST AVE.

DENVER

CO

87654

434

BRIAN

F

HOOVER

LAKE AVE.

COLUMBUS

OH

87654

435

NICK

H

SCHWEITZER

65 APPLE LANE

SAN FRANCISCO

OH

65664

436

RICHARD

A

 

567 55TH ST.

NEW YORK

CA

98763

437

ALANA

B

SMITH

121 TENNY DR.

BUFFALO

NY

142234

438

TREVOR

D

DARRIN

90 FRESRDESTIL

DALLAS

TX

74532

  • Create a report detailing all of the issues with that segment of customer data.
  • What are the potential causes of the information issues in the customer data table?
  • What are solutions the company can follow to correct the situation?

Reference no: EM133102580

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