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Real People magazine is geared toward working individuals and provides articles and advice on everything from car maintenance to family planning. The magazine is currently experiencing problems with its distribution list. More than 30 percent of the magazines mailed are returned because of incorrect address information, and each month, the publisher receives numerous calls from angry customers complaining that they have not yet received their magazines.
Below is a sample of Real People's customer data. Create a report detailing all the issues with the data, potential causes of the issues, and solutions the company can follow to correct the situation.
Determining Information Quality Issues
ID
FIRST NAME
MIDDLE NAME
LAST NAME
STREET NAME
CITY
STATE
ZIP CODE
433
M
J
JONES
13 DENVER
DENVER
CO
87654
434
MARGARET
13 FIRST AVE.
BRIAN
F
HOOVER
LAKE AVE.
COLUMBUS
OH
435
NICK
H
SCHWEITZER
65 APPLE LANE
SAN FRANCISCO
65664
436
RICHARD
A
567 55TH ST.
NEW YORK
CA
98763
437
ALANA
B
SMITH
121 TENNY DR.
BUFFALO
NY
142234
438
TREVOR
D
DARRIN
90 FRESRDESTIL
DALLAS
TX
74532
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