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Psychographics is an area of market research concerned with measures of consumer activities, interests, and opinions (AIO). Utilize AIO measures to create a psychographic profile for a product of your choice.
Complete the following:
Question 1: Select a product that is readily available and describe what it is and how it is used by consumers.
Question 2: Using the concept of AIO measures (determining how well a particular consumer fits AIO statements), create a psychographic profile for a typical consumer of the chosen product. Note that the profile you outline may be one of many different profiles that are appropriate for the product.
Question 3: Identify at least two probable items within each of the areas (activity, interest, and opinion) for the profile that you create.
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