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You have been hired as a consultant by a new company to develop a strategic prospecting strategy. The company brews and bottles a specialty tea beverage. The tea is rich in vitamins, anti-aging nutrients, and natural anti-carcinogens. The tea is expensive to brew and has a suggested retail price of $3.00 per 16 oz. bottle. The company is located in your town. It can produce 5,000 bottles per day and does not sell the tea directly to consumers.
Create a prospecting strategy. The strategic prospecting strategy should include:
How leads will be generated
How leads will be qualified
How sales prospects will be prioritized
How information to prepare for sales dialogue will be obtained
How the strategic prospecting strategy will be tracked and evaluated
Evaluate the roles of public and private organizations in public-private partnerships (PPPs) as they relate to management and evaluation of the services provided.
Summarize THL's competitive strengths for this new operation. Summarize THL's competitive vulnerabilities for this new operation. Describe how its reservation system adds value to this new operation.
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The base rate of managerial incompetence is estimated to be 50 to 75%. This means that a majority of people in positions of authority have difficulties getting a group of people to work effectively together or get results.
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