Create a professional online presence that would increase

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Problem

During the last couple decades, social media has become an integral part of our lives. The importance of social media presence on a business cannot be overemphasized because it helps create brand awareness, reach a larger audience, and collect feedback from consumers. It is actively used by company HR departments in recruitment.

According to a recent survey, 70% of respondents use social networking sites to research prospective job candidates, and 90% of employers find social media important when they evaluate candidates. What's more, 79% of hiring managers have denied a job to a candidate due to inappropriate content on social media.

Read the following articles and then answer the questions below:

"Should Your Business Screen Employees Using Social Media?"

"How to Check a Potential Candidate's Social Media Account"

A. Explain why you think employers screen job seekers' social media profiles before job interviews. In your opinion, how does a social media profile affect a job seeker's social perception to potential employers?

B. What can be social media-related reasons for why hiring managers may reject candidates?

C. Provide at least 3 tips on how a person can create a professional online presence that would increase their chances of getting a better job.

Reference no: EM133716644

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