Create a product-technology roadmap

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Reference no: EM132315698

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 4 - Product Planning

Exercises -

1. Conduct a search using the Internet or published corporate annual reports to identify the corporate strategy of a company in which you might be interested in investing. Learn about the firm's product lines and its newest products. How do these products support the corporate strategy? What types of projects would you expect to see in the product plan?

2. Create a product-technology roadmap illustrating the availability of technologies for a class of products you understand well, such as personal computers.

Thought Questions -

1. How might a portfolio of development projects differ if the firm believes a particular product technology is currently at position A or B on the technology S-curve shown below?

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2. How might Xerox be able to address the shortage of mechanical design engineers identified by the aggregate project planning analysis shown in Exhibit 4-9? List five ways Xerox could increase the capacity and five ways to reduce the demand for mechanical design engineers.

Reference no: EM132315698

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