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Create a product innovation charter for tastykake

Assignment Help Marketing Management
Reference no: EM132449248

Answer the questions

The purpose of this assignment is to give you the opportunity to apply the course concepts and demonstrate your understanding of the course concepts. Each question requires a response of at least 100 words.

Question 1) Discuss fully the 6 categories of new products and provide a detailed justification for how you would categorize the Tastykake Sensables line. Apply the concepts and support your position with facts from the case.

Question 2) Explain fully all aspects of the New Product Development 5 Stage Process. Evaluate the Tastykake Sensables new product development activities by comparing and contrasting to the process described .

Question 3) Create a product innovation charter (P.I.C.) for Tastykake. Explain in detail all aspects of a product innovation charter discussed in .

Question 4) Develop a concept statement for Tastykake Sensables. Explain fully the 3 aspects of the product concept and 2 approaches to writing a concept statement discussed .

Question 5) Discuss fully the 4 steps in the problem analysis procedure, reverse brainstorming.

Question 6) Discuss fully the 3 types of attributes, analytical attribute techniques, and determinant gap maps for snack products.

Question 7) Discuss fully adaptive conjoint analysis and the USA, Japanese, and German made car example.

Question 8)

a) Compare and contrast with examples, umbrella brand with individual brand strategies discussed

b) List 6 product types featured on that page and provide your reasoning for classifying the Tasty Baking Company brand strategy as either umbrella or individual.

c) View the Tastykake packaging on www.amazon.com to get information to support your position.

Question 9) Discuss the 6 categories of brand names identified in and explain which category best describes the Tastykake brand name.

Question 10) Identify and discuss 6 changes at Flowers Foods (Tastykake) from 2016 to 2018. Refer to the Fact Sheets I provided.
For example, 2016 Sales $X vs 2018 Sales $Y

Question 11) Identify and discuss 6 changes from the 2016 to 2019 Snack Food Industry.

Are Tastykake products Chips? Nuts? How does the report classify Tastykake products? What changes have occurred in this category?

Question 12) How would you classify the sale and marketing of some snack food products?

References:

  • New Products
  • Management New Products
  • Management
  • Tenth Edition
  • Merle Crawford
  • University of Michigan-Emeritus
  • Anthony Di Benedetto
  • Temple University

Reference no: EM132449248

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