Create a print advertisement for a personal body soap

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Reference no: EM132209956

Assignment - This assignment is to write a value proposition and create a print advertisement (for a magazine, for example) for a personal body soap you create. Not a laundry detergent or dishwasher soap, but a soap that you might use to wash your hands and face or shower with. Your soap can be a bar soap or liquid, or whatever.

You are the creator, so you decide. This ad is for your own soap! Do not chose an existing soap that's already being marketed in the stores or online. The "target market" is other members of this Winter online marketing class. You can research the target market by going back to the introductions classmates did as the first discussion board for this class. The ad must be 8" X 10" -- the size of a regular piece of copy paper. You can draw it, use MS Word, PowerPoint, Photoshop or other graphics software, cut & paste, etc. Do not include "Price" as an element in your offer. You control the product -- you decide its characteristics, features, benefits, contents, name, slogan (if you wish), package it (if you choose to show a package).

Warning -- your value proposition (why should a classmate purchase your soap) must be fairly clear for the add to be successful. Don't make a list of selling points. Pick one, and maybe a couple supplemental benefits. I will present the finished ads to you and you will "vote" for the soap you would purchase. (Obviously, you can't vote for your own soap!) Your grade on the ad will be partly determined by your rank in the "voting." So remember, your TARGET MARKET IS THE CLASS.

Reference no: EM132209956

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