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Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.
Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).
Explain E-Business and Can you explain speed and the big one security and how this affects the work place environment
What is an annotated bibliography, What is a hurdle rate and why write an annotated bibliography
Identify which customer segments are the primary and secondary markets. Your client wants to see new customer segments that might be interested in the new and improved product
1. which of the following is not a characteristic of strategic management that makes it different from other types of
you must choose between two sales recruits. one has scored very high in terms of the quality of his interview but not
1. now that you have conducted a cultural review along with developing some marketing strategies for entry into the
Compare and contrast the teleological, deontological, virtue, and justice perspectives of moral philosophy, Analyze Kohlberg's stages of moral development and determine which stage best describes the majority of your coworkers (or classmates)
Explain E-Commerce Communications and describe three of the general online approaches that companies might follow to communicate with their users
Give three real-world examples of sites that have successfully supported ebusiness goals and strategies. Post at least three sites (their url) and explain why you have listed them.
Explain Compare and contrast the five major segmenting strategies
in a 2-3 page paper identify an organization that has changed its strategy example moving from differentiation to low
Evaluate the usefulness of these market segments. Marketing by the Numbers and use the information available from the NPPMA survey to develop an estimate of the market potential for dog food in the United States. Do the same for cat food
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