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Assignment:
1. We have seen the impact of changing economic conditions on organizations over the past year and a half with the pandemic. Companies had to make many changes in the way they operated during that time. Now that things appear to be returning to more normal operations, what are the impacts on risk and the risk management control of these increasing risks and, in some cases, new risks due to changing operations left over from the pandemic? Ensure to reference sources in an APA format.
2. Create a presentation based on corporate brands. Remember that brand identity translates into corporate identity. This is to be a PowerPoint, pdf, or some other format that has images to view.
Instructions
Discuss a company that has done a reinvigoration of its brands. In your report, note how corporations are rebranding themselves. Explain why this is necessary to keep brands alive and in the public eye.
Be sure to explain just how important brands are to a company's survival. Ensure to reference sources in an APA format.
Using a product (goods or services) and the information from the readings, create a model of buyer behavior for the product.
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Describe the supply chain for the business Ford when in a "brick and mortar" environment. Explain how the supply chain was modified from the "brick and mortar" by the three Web sites which include Ford/Carmax/Cars direct.
Evaluate Lope's earlier strategy of demanding lower prices from the materials suppliers. Which is more important from GM's perspective as a business buyer, costs or quality
What is a better positioning statement for Jeep Cherokee compared to their current one?
Review Figure 4-2, which shows the smart phone attributes identified by Consumer Reports.
Based on: Tribute Magazine: Tribute Plays a Leading Role in Movie Theatres Across Canada
Explain different cost concepts such as full costing, variable costing, target costing, lifecycle costing, and activity-based costing, and recommend.
MOD0006875 Brand Psychology - Anglia Ruskin University develop a brand extension strategy (in report format) for a business of your choice
Imagine that you are designing a global approach for a company. Examine the major pros and cons of having country managers versus brand or line managers, and determine whether or not there are situations where one is better than another. Defend yo..
What factors contribute to carmex pricing? How does carmex pricing compare to competitors? Does developing a premium-priced product for carmex makes sense?
Assess the marketing mix in relation to the scope of the project - Assessment of present and new target market segments.
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