Create a podcast campaign for colonized coffee website

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Reference no: EM133384654 , Length: 3 Pages

Assignment:

Create a podcast campaign for colonized coffee website. Podcasts can be a great way to not only introduce or better explain a product but also to provide content that is instructional, informative, or simply entertaining.

You are to generate a podcast marketing campaign to promote products and increase business sales. You will also need to determine the type of content most appropriate to accomplish this objective.

Instructions Section 4: Creating a Podcast

2 to 3 page paper and create a podcast in which you will cover the following:

1. Provide a brief description of the business that you have selected for your scenario.

2. Describe the main purpose and benefits of a podcast and predict how a podcast could influence the marketing strategy for your chosen business.

3. Determine the metrics that you would use to monitor the progress of the campaign.

Provide a rationale for your response.

4. Analyze the pros and cons of developing podcasts to improve the effectiveness of the business's marketing strategy.

Justify your response.

5. Develop a set of talking points geared toward creating the content of a podcast for your selected business.

Provide a rationale for your response.

6. Select an appropriate format to deliver your content.

You may select to set up a podcast using a program such as Anchor, Buzzsprout, Podbean or Spreaker.
Provide a rationale for your response.

7. Create your own podcast based on your talking points and using your chosen application, add a link to the podcast in the resources section of the paper.

a. Create your own free account. This can be a personal account for a fictional company, or something else altogether.

b. You are not required to publish a post.

Include evidence to confirm that you were able to set up an account.

8. Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Reference no: EM133384654

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