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Problem: Sales Promotion Essay
You have a budget of $20,000 to help your client spend over a month's time to publciizie some aspect of their business.
You determine the retail business and its demographic target.
Your job is to make the best use of your client's money in a multi-media buy.
Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards and social medium. Find out the cost of running ads with them.
Create a plan to use the $20K to contact the maximum number of potential customers, based on the target demographics of the retail business and the local media.
Targeting in SMM can be identified as being: The right person to get, The right content, At the right place, Why Use a White Label Social Network?
Some marketing people claim that any news about a brand, negative or positive, is good as long as it enables the brand to get noticed and encourages people.
write a comment on this given case study-Positing is an important part of the marketing mix. "Positioning is the development of a specific marketing mix to influence potential customers' overall perception of a brand, product line, or organization ..
Cost structure includes all types of costs incurred to operate the Business model.
Develop an ld score for the current layout. What problems can you identify with the current layout? Use trial and error to come up with a better layout that lowers the ld score.
Discuss the challenges that can occur if the wrong data are used, including the potential negative impact using these data might have on an organization.
Test each of the 5 moral premises below through the use of counterexamples. Genetically modifying a human embryo is wrong
You will be working on Step 5 of strategic eMarketing plan with the focus on social media, IMC, and CRM. In developing this section of your plan write a 4-5 page paper that focuses on each of these elements as completely as possible as these relat..
When would a company choose a matrix structure? What are the problems associated with managing this structure, and why might a product-term structure.
Explain how prices are set for Tata Nano to reflect Tata's objectives and market conditions prevailed in India. Show how promotional activity is incorporated to achieve marketing objectives. Analyse three of the extended marketing mix element.
What are the best tools to use in this situation? Why do you think these are the best ways to analyze the market? How will you use these tools in your plan?
Choose a brand and critically evaluate its current branding strategies. Applying appropriate brand concepts and theories covered in the course
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