Reference no: EM133775430 , Length: word count:2500

Fundamentals of Entrepreneurship

Assessment - Business Plan

Your task
Individually, you are required to prepare a 2500-word new venture business plan that incorporates various aspects of a start-up to be presented to an angel investor or venture capitalist.

Assessment Description
The purpose of this individual assessment is to provide students with an opportunity to create a plan for the proposed venture that incorporates financial, operational, marketing and ethical considerations and evaluate the risks and benefits of entrepreneurialism with a focus on how these can be mitigated.

Assessment Instructions
Presume that the start-up venture that you have been allocated in the first assessment is now seeking capital from prospective angel investors or venture capitalists as they have plans to expand their business to other countries. In the context of this assessment, you are to focus on New Zealand as the first choice for the planned expansion.

Based on this, you are to prepare a new venture business plan that addresses the following:

The overview of the market potential for the planned expansion in New Zealand.

A comprehensive outline of the suitable business model.

A critical analysis of the financial considerations, including investment requirements, potential risks and returns, and crowdfunding opportunities.

A critical analysis of the ethical considerations, including legal and regulatory risks and challenges.
In preparing this business plan, you must also incorporate theories and concepts discussed in the topics from weeks 1 to 12.
You must use at least ten (10) sources of information. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your written analysis (not included in the word limit). Wikipedia and other ‘popular' sites are not to be used.