Reference no: EM13882391

Analyze the health care services for Electronic Health Records in the US market

You will be meeting next month with and presenting to a group of investors to secure an infusion of $100 million in new capital to significantly expand your operations due to your hard work and relentless efforts. Your organization is doing better than expected. To prepare for your presentation, you need to conduct a thorough and honest evaluation of your health care software services company

Write a 6-8 page (this is just a suggestion - if you are able to cover all this in 4-5 pages it is acceptable) paper in which you address the following:

1. Describe your company and its major products or services from economic perspectives using terms and concepts learned in this course. Include such aspects as:

a. Market sector and industry

b. Market structure-pure competition, monopoly, monopsony, or oligopoly

c. Major products and/or services

d. Elasticity and the factors that affect their supply and demand

e. Other economic characteristics, such as utility, type of good, etc.

f. Noneconomic forces that impact sales and profitability, such as weather, business cycles, technology releases, or regulations.

2. Discuss the current and potential economic drivers and risks that your company faces.

a. Macroeconomic drivers and risks-Using GUIDES, what elements post the greatest external issues for your company and its industry?

b. Microeconomic drivers and risks-What internal risks does your company face? (Examples include, but are not limited to: personnel or

managerial issues, supply or distribution constraints, production constraints, creating/sustaining competitive advantages (patents, trademarks, formulations, proprietary processes, etc.), technology, etc.).

c. What can your company do, if anything, to influence or better respond to these drivers and risks?

3. Analyze your industry using Porter's "Five Forces" framework.

a. Classify each force as weak, strong, or neutral.

b. Why did you choose that classification?

c. How can your company best leverage this information?

4. Present information on pricing practices-basic and discriminatory.

a. What are the more common pricing practices utilized by your company and/or within its industry?

b. What types of discrimination options are not being used, but could be implemented?

5. Evaluate your company's short-term and long-term economic outlooks.

a. Given the above investigation into your company and its industry, what type of outlook (favorable/unfavorable) can your investors expect over the short-term (5-7 years) horizon?

b. What type of outlook (favorable/unfavorable) can investors expect over the long-term (8+ years) horizon?

Note: Refer to the topics below to ensure the entire contents are used:

Briefly summarize impact of the following:

- GUIDES: Insights through Indicators HBR 9-710-044 Dec 19,2011

- What is typical values for each of GUIDES and its relation to health care

- What economic indicators are you choosing from www.tradingeconomics.com

- Current geo political and socio economic condition -> impact of global events (globalization)

- Currency fluctuations and its impact on decisions

- What is the current stage of business cycle - is there innovative environment even in shifting global flows

- Any upcoming economics changes - government policy changes / updates - for ex: increase in lending rates or stimulus or grants

Spend additional time on these:

- Supply and Demand or Utility

- Soman, "The Last Mile - Using Behavioral Insights to Create Value"

- Demand Analysis and Price Elasticity

- HBS Pricing Discrimination Dhebar

- Price Segmentation across 4 areas

- How to utilize historical and current data to find out trends - it system or big data system - how does opex and capex get affected

- Role of Government / Health Care regulation

- Investigate if there is a cartel / price fixing at play and how to ensure it is controlled / avoided

- How to streamline costs and get the maximum profit, quality health care and highest customer and employee satisfaction

- Price discrimination and influence of Governments in Market Economy

- Any possibilities to off set development costs by grants or tax credits

- Productivity and Profit Maximization - elaborate steps for 3-6-12 months and 5, 10 years horizon

- Analyze what are competitors doing, what can be done better to create value and differentiation leading to competitive advantage

- How to see through the corners and create a plan for economic moat (from Investopedia,)

- Cost Benefit and Break Even Analysis: Give quantitative example for costs, savings and projected revenue and the budget for planned cost burn-rate; Was margin or markup used?

- General Risk Analysis

- Conclusion to clearly specific value for company, employees, shareholders, local economy and corporate social conditions

Sources: 7-10 and in APA format

Tradingeconomics.com for sample gdp, unemployment, per capita spending trends etc

Healthcare.gov - average for insurance costs