Create a physical retail store

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Reference no: EM133287908

Assignment - Marketing Beverage Hub Store Presentation

Description - Store Strategy Project - Create a physical retail store (or pick Scarlet Highway from Nebraska Crossing, which is located at Gretna, Nebraska, USA) and sell anything of your choice. Include a brief overview of what your store sells, conduct a marketing analysis, two framework analysis pieces (choose from SWOT, VRIO, PESTEL, or Five Forces), a STP (segmentation, targeting, and positioning) strategy/sample work, a plan to move customers through the funnel, and a store layout. Each aspect should include support for why your plan will work. A sample outline might look like this:

Cover Page/Cover Slide (this should be appealing to the eye, not typical bland stuff)

Overview of Store (what is being sold and why you picked it)

1. Marketing Analysis

2. Framework #1

3. Framework #2

4. STP Strategy & Sample Marketing Materials

5. Funnel Plan

6. Store Layout Map

Reference no: EM133287908

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