Create a persona that will help the marketing

Assignment Help Business Law and Ethics

Reference no: EM133215821

Question: Imagine you're the new head of marketing for Computer Systems Institute and your first task is to develop a concise, thorough and comprehensive buyer persona for the "typical CSI student".

Using an online customer persona template, create a persona that will help the marketing and sales teams develop winning marketing strategies and initiatives.

Remember that personas are semi-fictional and are a composite of your client base. In this case, it's the student population at CSI.

When creating the persona consider:

Student demographics (age, income level, nation of origin, etc.)
Typical pain points and concerns of CSI students
Psychographic and lifestyle similarities
Hobbies, interests and common beliefs

Reference no: EM133215821

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