Create a perceptual maps that compare airstream

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Reference no: EM133384615

Assignment:

Create 3 perceptual maps that compare Airstream with their competitors listed below:

Airstream
Forest River RVs
Winnebago
Newmar

You will create 3 unique perceptual maps using the top differentiators in the product category and use those differentiators as scales along the X & Y axis of the perceptual map. The differentiators in the category should focus on the VALUE the product/product category creates.

Reference no: EM133384615

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