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Problem: How tightly do you fit into a particular market segment? Do you think you can be neatly classified? If you think your purchasing habits make you an enigma to marketers, you may need to think again.
Questions: 1. Go to the Claritas Web site and follow its "You Are Where You Live" link to find out what your ZIP code says about you. The database will generate many cluster descriptions based on your ZIP code. Depending on the functionality of the Web site at the time you access the database, you may need to reenter your ZIP code multiple times if you want to read all the cluster descriptions.
2. Now pick a product category, like automobiles, athletic shoes, beverages, or health and beauty products. Then think about which products in that category would appeal to each of the clusters generated by your ZIP code search. For example, a car that appeals to a cluster titled "Young Bohemians" may not be the car of choice for the cluster "Pools and Patios." If your search generated only one cluster type, you may wish to enter other ZIP codes for your area of town or for your region.
3. Create a perceptual map for the product you chose. Write a short statement that describes the overall position of each product with an explanation of why you located it where you did on the perceptual map.
Assignment- Compare and Contrast the Global Markets- Identify and describe a global market. Analyze pros and cons of entering this specific market.
Identify each customer segment's specific wants and needs. Explain why they buy your company's product or service, or a competing product or service.
The brand-product matrix is a graphical representation of all the products sold by a firm. Create a brand-product matrix for your brand
What is "agency theory?" How can setting the appropriate goals for the firm minimize the agency problem. Differentiate between profit maximization and wealth maximization
Identify the commercial's target audience and provide logic as to why you have selected this target/segment. Apply at least 3 concepts discussed in Chapter 3of your textbook as you explain your review.
Assess the four target markets that the company has selected and Determine whether Afterschool Depot should include wholesalers as channel members or sell directly to retailers
Explore the external environment of your company/product/brand. Specifically, how have changes or evolution in the following areas affected your company/product/brand? In other words, what opportunities or threats arose from changes in the exter..
Assume the current bonus is 20% of Gross Profit; assume also the total bonus pool will be the same under Liddy's new plan.
Explain How has the Internet changed the tactics and How has the Internet changed the tactics organizations use in their marketing mix
Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it
In this assignment you will begin brainstorming creative ideas for your selected brand. The marketing communications section is an important part of the marketing plan
The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation
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