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Assignment:
1. Apply relevant, specific concepts and terms from (Product and Services for Consumers) and (Products and services for businesses) , such as diffusion, innovation, Product Component Model, Quality, product homologation, green marketing, global brand, derived demand, price-quality relationship, relationship marketing, and others, to propose and defend where you believe Red Bull will or should take its brand, product line, and international marketing next?
2. Create your own Red Bull product line extension and defend your idea using specific, relevant Chapter (Cultural dynamics in assessing global markets) and (Product and Services for Consumers) concepts. Explain how your product idea will stand out from the rest of Red Bull's products and from the competition's products.
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