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Assignment:
Choose a company and create 4 original pieces of marketing. Each piece should fall within one of the sections of the Marketing Funnel - Awareness, Consideration, Conversion, and Loyalty.
Awareness- The customer has a problem, and is looking for a solution. The goal is to make the customer aware of our product or brand.
Consideration - The customer is determining which solution to choose. The goal is to stand out as the clear answer to the problem.
Conversion- The customer is about to purchase a solution. The goal is to make it as easy as possible for the customer to purchase from us, and remove barriers or competition.
Loyalty- The customer has purchased and may purchase again. The goal is to stay top-of-mind and convince the customer to continue to choose us as their solution.
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