Create a new slide and title it the business

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Reference no: EM133376092

Step 1: Define the Business

  • Create a new slide and title it The Business.
  • Add a sentence to the slide that describes your start-up business idea and the value it will provide to customers.
  • In another sentence, describe the specific consumers, organizations, or businesses that your company will target.

Step 2: Create the Map

  • Create a new slide and title it Positioning Map.
  • Determine two dimensions, or aspects, of your product that you think will differentiate it from competitors. What sets your business idea apart?
  • For example, if your business idea is to manufacture car accessories, the two dimensions to consider might be design innovation and durability.
  • Using presentation software or other graphic design tools, draw and label the two axes, or dimensions, of your product.

Step 3: Plot Your Business

  • Plot where you believe your business falls on the axes.
  • Then plot all existing competitors on that map.

Reference no: EM133376092

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