Reference no: EM131397808 , Length: word count:1400
Use the same company from your assignment.
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product that would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
|
Efficiency of individual telephone operators
: Based on the results, the managers find ways to increase the efficiency of individual telephone operators. Which of the following tasks are the managers performing?
|
|
Analyze the parts of investigative reports
: Analyze the parts of investigative reports to determine what part you feel is the most critical that could often be miscommunicated. Explain your reason(s).
|
|
Variety of reasons and fall into three basic categories
: Business documents can be used for a variety of reasons and fall into three basic categories. If you are in a situation where you need to offer data, facts, feedback, and other types of information, you would use Informational reports.
|
|
Create a new product that would appeal to your market
: Choose the target market for your product, and describe your target market in detail.Create a new product that would appeal to your market.Develop at least one question for each characteristic of the target market (demographic, geographic, psychogr..
|
|
Why is it important to consider uncertainty
: Why is it important to consider uncertainty when evaluating supply chain design decisions? Explain the economic and social costs of deciding to move production overseas.
|
|
Marketing manager of a leading beverage producer
: Sara works as the marketing manager of a leading beverage producer. The company is accustomed to promoting its products through newspapers and television. To keep up with the evolving trend of social media marketing, Sara suggests that the company..
|
|
How do you self-identify to the categories
: How do you self-identify to the following categories: race, ethnicity, religion/faith, age, gender, sexual orientation, class, and ability status -Are there pieces of your identity that are not listed here that you think have been important in sh..
|
|
Importance of increasing quality and leveraging technology
: When the President of the company announced the importance of increasing quality and leveraging technology in the upcoming year to sustain a competitive advantage; this would be an example of what aspect of strategic communication
|