Reference no: EM131316085
Assignment
Your company has decided to launch a new line of products. Company to be used is "Bank of America"
Create a 1,400-word report and include the following information:
• Choose the target market for your product, and describe your target market in detail.
• Create a new product that would appeal to your market.
• Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
• Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
• Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your assignment consistent with APA guidelines.
The report should include three References.
|
What is standard deviation of the portfolio
: Stock A’s expected return and standard deviation are E[RA] = μA = 6% and σA = 12%, while stock B’s expected return and standard deviation are E[RB] = μB = 10% and σB = 20%. How would you construct a portfolio with expected return of 8% using stock A ..
|
|
Firm needs to plow back its earnings to fuel growth
: Shell Co., is a young start-up company. No dividends will be paid on the stock over the next nine years because the firm needs to plow back its earnings to fuel growth. The company will pay a $12 per share dividend 10 years from today and will increa..
|
|
What are the generally accepted accounting principles
: What is the ethical issue? What should you, the controller, do? What are the generally accepted accounting principles (GAAP) for reporting a lease as a capital lease?
|
|
What would be the primary benefits and the primary detriment
: Ban the Box" is a movement to prohibit employers from requiring disclosure of past criminal convictions on employment applications. As we have discussed in this course, recidivism risk is much higher for offenders who are unable to obtain employme..
|
|
Create a new product that would appeal to your market
: Create a new product that would appeal to your market. Develop at least one question for each characteristic of the target market that will be important for you as you determine the marketing strategy for this new product.
|
|
What is a poynting vector
: Discuss how the fields far from a physical antenna vary inversely proportional to the distance from the antenna.
|
|
Conduct an audit on network security tools
: Information Security Audit (COMP 0392) - The auditor should have a sufficient knowledge about the company and its critical business activities before starting an audit review. Critically analyze the part of an Information Security auditor towards ..
|
|
What was most recent dividend per share paid on stock
: Secolo Corporation stock currently sells for $53 per share. The market requires a return of 8.6 percent on the firm’s stock. If the company maintains a constant 2.3 percent growth rate in dividends, what was the most recent dividend per share paid on..
|
|
Construct a syntax directed translation scheme
: Construct a syntax-directed translation scheme that trans-lates arithmetic expressions from infix notation into prefix notation in which an operator appears before its operands; e.g., -xy is the prefix notation for x -y
|