Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear. Writer is clearly in command of standard, written, academic English.

10.0% Thesis Development and Purpose Mechanics of Writing 5.0 % (includes spelling, punctuation, grammar, language use) Paper lacks any discernible overall purpose or organizing claim. Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) and/or word choice are present. Sentence structure is correct but not varied. Thesis and/or main I claim are apparent and appropriate to purpose. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct and varied sentence structure and audience- appropriate language are employed.

An introduction and conclusion are present; cursory connections are made to course objectives. An introduction and conclusion are present. Relevant connections are made to course objectives in a thoughtful manner.An introduction and conclusion are present. Relevant connections are made to course objectives in a thoughtful and insightful manner. Critical and creative thinking is indicated. 65.0 % Strategy is not Target-Market present. Strategy Strategy is incomplete or omits some requirements stated in the assignment criteria Strategy is adequately presented. Strategy is thoroughly presented. Strategy is comprehensive, accurate, and persuasive; definitions are clearly stated.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. Strategy 1 Unsatisfactory 0.00% 2 Less than Satisfactory 65.00% 3 Satisfactory 75.00% 4 Good 85.00% 5 Excellent 100.00% 100.0 % Criteria 10.0 % Introduction and Conclusion An introduction and conclusion are not present. An introduction and conclusion are present, but connections are not made to course objectives.