User Account

All Pages

Create a new or more meaningful drink product

Assignment Help Marketing Management
Reference no: EM132269388

Pepper is thinking of giving its Diet Dr. Pepper drink a new target market focus. Currently it is positioned as a refreshing low-calorie beverage for people wanting to lose weight. Dr. Pepper's new plan is to take the same formula, create a new product called Max Pepper, and target the extreme sports youth market. What risk does this repositioning strategy have the potential to do?

Create a new or more meaningful drink product

Strengthen and build market perceptions of the Diet product

Weaken or undermine market perceptions of the current Diet Dr. Pepper product

Reference no: EM132269388

Questions Cloud

Discuss topic that will be affected by the adoption of ifrs : Choose a topic that will be affected by the adoption of IFRS in the United States. If the US adopts IFRS, what do you think may be the political issues.
Emotions and cultural affects in different regions : The advertisement focuses on capturing the audience via different emotions and cultural affects in different regions.
Describe the strengths and weaknesses of the intervention : Identify the target behaviors that this intervention is used to address. Finally, describe the strengths and weaknesses of the intervention.
Shows the importance of segmentation : For a brand to succeed, it takes much more than just delivering a good product or service, having a strategy for approaching the audience is essential
Create a new or more meaningful drink product : Weaken or undermine market perceptions of the current Diet Dr. Pepper product
How trauma may be affecting the client specifically : Explain to the client the effects of trauma generally and how trauma may be affecting the client specifically.
Nature valley muesli bar : What are the political, environmental, technological and legal influences on the nature valley muesli bar? In detail please.
Write the comment on given problem related to accounting : Please comment on the following post: "The IASB is currently considering improvements to the goodwill and impairment provision of IAS 36, Impairment of Assets.
Explain how you could measure the outcomes of intervention : Explain any cultural considerations that you need to take into account when working with this population or the particular presenting problem.

Reviews

Write a Review

Marketing Management Questions & Answers

  Select an organization with which you are familiar and

write a 1400- to 1750-word paper in which you describe the elements of the marketing mix product place price and

  Which has long been the benchmark for the industry

"Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and market research operations in the United States and abroad. CASRO requires members to adhere to the CASRO Code of Standards and Ethic..

  What resources may be a concern in the country you selected

What resources may be a concern in the country you selected? How will this impact the decision to move to the country that you selected?

  Eliminating illiteracy worldwide

A charity organization devoted to eliminating illiteracy worldwide has hired you as a marketing manager. Your job is to develop a marketing plan to achieve the annual goal of $5M donated funds for your division. Supported by data and realistic ass..

  Apply key marketing concepts in analysing your business

Analyse the way a organisation or business markets its products or services and understand key marketing concepts that are important in the marketing strategy of the business or organisation

  When an organizational changes business plans

When a business plans an organizational change, it generally targets one or more of four main resources or capabilities that will improve its processes.

  Explain research and the internet

Explain Research and the Internet and Explain why someone with a serious medical condition might be concerned about researching

  Write essay about evaluating effectiveness of advertisement

Write an essay about Evaluating the effectiveness of an Advertisement.

  How many paying customers are needed

If the Event A organizer plans to make a profit of $35,0000, how many paying customers are needed and How many paying customers do we need to break even for the Event A below

  Select a purchase you have made recently and describe in

write a 800- to 1050-word paper in which you relate consumer behavior to marketing.in your paper address the

  Identify channels of distribution in international market

Identify the channels of distribution in the international market. Carefully examine some of the different national websites for this company.

  The services dominant logic (sdl) is a radical change in how

The services dominant logic (SDL) is a radical change in how we conceptualise exchange. Does the SDL require us to rethink how we practice organisational buying and industrial marketing as you have studied in the module so far?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd