Create a new line of mineral waters targeting

Assignment Help Marketing Management

Reference no: EM133271772

Assignment:

Nestle's product development team has created a new line of mineral waters targeting the 20-40-year-old market segment. They plan on introducing the new water line in advance of the upcoming Spring season and need to form a plan of action. Nestle' has identified a target market, researched the size of the market, and analyzed the competition.

Questions

Based on their collected data, share your opinions on what would go into their action plan.

Action steps?
A time frame (start date and end date)?
Anticipated resources that might be needed?
What type of follow-up would be appropriate?

Reference no: EM133271772

Questions Cloud

Why do you think this discrepancy exists : Why do you think this discrepancy exists? What do the results from this exercise say about the media we consume?

What are the microenvironmental factors for your brand : What are the microenvironmental factors for your brand? List at least 3 examples and briefly explain each.

Explain toyota practices holistic marketing : Explain in detail how Toyota practices holistic marketing by outlining evidence of the company's: Internal marketing.

Relationship between job satisfaction-attitude toward work : What is your takeaway about the relationship between Job Satisfaction, Attitude toward Work, and Organizational Commitment?

Create a new line of mineral waters targeting : Nestle's product development team has created a new line of mineral waters targeting the 20-40-year-old market segment.

Allocations between advertising and sales promotion : How do these factors relate to the relative allocations between advertising and sales promotion?

Implementing the rtual reality house tour campaign : Prior to implementing the 'Virtual Reality House Tour' campaign, Spotify needed to find a differentiated, impressive.

How many countries are now in the european union : How many countries are now in the European Union? Well, Britain left the union. What were the specific reasons Britian gave for leaving the EC?

How are gross domestic product : How are gross domestic product and the consumer price index used in a market economy for analysis and marketing decisions.

User Account

All Pages