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Create a new Facebook discussion group that is focused on consumer search activities. Once the group is formed, ask members to describe a recent experience they had with searching for information for a new product.
Ask them if they searched the Internet, talked with friends, or used a smartphone app while searching for information. Take note of the different ways in which they refer to the consumer decision making process. Also, note how the group members comment about where other members find information about products.
If you don't have Facebook or feel that your friends would not proactively engage in a group discussion (via Facebook or other electronic medium), please feel free to collect the information/data for this assignment in person through a focus group setting.
Invite a group of 5-6 (or more) friends in a face to face setting and either take notes and/or record the discussion. Remember you are the moderator and should not be providing input in this discussion.
What are some differences you see in the advertisement? How do they inform about the cultural values of the commodities shown in the advertisement?
Perform a strengths, weaknesses, opportunities and threats (SWOT) analysis for Drukair and create and include a graph showing each component of your SWOT. Defend your rationale with quantitative and qualitative data found in the case.
locate a current article that addresses retailing trends relating to class discussionstext. use any online
Summarize how the company has been internationally organized over the past five years and does the firm have the resources to compete internationally?
Develop skills and capability in the process of developing International Marketing Strategy. You are required to form a group of two to three people for this task. It requires you to draw on the key principles of the courseand international market..
Develop a policy that you would use to ensure you remain ethical in your advertising activities - Formulate an integrated marketing communications strategy to support a firm's marketing objectives that incorporates an effective media plan.
Do you the think the organization's leadership is effective? Explain your response.
Propose two different research methods besides the focus groups and online survey that would enable Nike to answer the same research questions. Which method(s) would you use?
In your university, professors likely have objectives regarding teaching, research, and service to the university. From your perspective, what are the relative priorities of these three objectives? If you could, how would you change these priori..
Develop a Media Plan for a brand or product of your choice. In your plan, address the following: Description of brand or product.
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
What is the thesis (main idea) of the article? Why is (are) the author(s) writing about the topic? What facts are presented?What are the conclusions and recommendations?
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