User Account

All Pages

Create a new and unique product or service of the company

Assignment Help Marketing Research
Reference no: EM131726839

Purpose of Assignment

Marketing plans help coordinate an organization's departments and activities toward a mutual benefit between the organization and the consumer.

Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals.

Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 video

Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered).

Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals.

In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.

Create a company name (Tri Holmes, LLC)and decide what real business world industry it operates in.

Create a new and unique (page 2)(not already offered) product or service the company will be launching.

Obtain your instructor's approval for the team's product or service before beginning this project by having one team member private message the instructor what the team has decided on.

Create a minimum of 500-word report covering the following:

• Identify your target market and what segmentation criteria you use to identify it.

• Prepare a SWOTT analysis.

Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.

Format your paper consistent with APA guidelines.

Reference no: EM131726839

Questions Cloud

State the definition of better : If you have a choice between two estimates, the sample mean from a sample of size 5 and a sample mean from a sample of size 10.
Beneficial or detrimetal to the firm : Evaluate the reasons why a firm would outsource logistics operations to a third party logistic provider (3PL)? In your opinion, is this beneficial or detrimetal
Alcohol promotes physical and psychological dependence : What about alcohol promotes physical and psychological dependence. What are the long-term problems associated with alcohol abuse
Proposed resource purchase or expenditure item : Describe the process you should follow when preparing a resource proposal-a proposed resource purchase or expenditure item.
Create a new and unique product or service of the company : Marketing plans help coordinate an organization's departments and activities toward a mutual benefit between the organization and the consumer.
Effective resource management : Explain how an organisation determines if an action supports its intent in regards to effective resource management.
Successful for one of the three dysfunctions you choose : Finally describe in detail a course of therapy that would likely be successful for one of the three dysfunctions you choose
Provide an example that illustrates your position : Provide an example that illustrates your position. Imagine that you are a manager / team leader. Rate your comfort level with resolving conflict in workplace.
Opportunities and threats which an organization may face : Describe briefly the tools we can use to identify the opportunities and threats which an organization may face.

Reviews

Write a Review

Marketing Research Questions & Answers

  Write a proposal in which you recommend marketing strategies

Write a proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods.

  Develop the segmentation-targeting and positioning strategy

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.

  What is the annual revenue and business model

What is the annual revenue and business model? How often to people buy it and how much does it cost? Are there other companies with which the campaign partners?

  Surcharges q 1 what is the difference between heavy lift

q 1. what is the difference between heavy lift surcharges and long lift surcharges. explain in brief?

  Summarize your background and what makes you unique

Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

  How measuring customer service effectiveness can enhance

Discuss in a 3- to 5-page paper how measuring customer service effectiveness can enhance the customer experience.

  Discuss about the market segmentation

Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will..

  Develop a brief marketing plan for the product or service

Develop a brief marketing plan for the product or service.Identify three to five specific marketing objectives.

  Explain how will you convince your selected personnel

Review the organisational charts provided in Appendix A. Identify a minimum of three personnelyou will need to consult with.

  Write a paper on palm industries in saudi arabia

Write a paper on Palm industries in saudi arabia - explore technical problems arising during production and marketing of the existing factories and to find out solution through applied research taken by these department

  Develop a strategic marketing plan for tesla model s car

Develop a strategic marketing plan for Tesla Model S car, with its all electric power and innovation for the future.

  Prepare marketing plan for the bank of cancer research

Marketing Plan for The Bank of Cancer Research. To enable you to understand marketing strategy and the elements of marketing analysis

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd