Create a mock prototype or sketch of your a marketing tool

Assignment Help Marketing Management

Reference no: EM133342754

Topic: Nutrition and Mental Health

Target Audience: High school and college students, young professionals

Tools that you're going to create: social media

Question 1: develop goals and objectives of your health promotion/social marketing campaign. What are you trying to do? How can you measure the success of your campaign? Use the SMART method.

Question 2. develop 3 key messages that you want to promote with this campaign and what tools will you use to promote them

Question 3.How will you promote your campaign?

Promotional material: Your must have a theme that is consistent throughout your materials.
develop a logo and a campaign slogan. You will also develop a brochure with facts and fun ideas
(maybe recipes, or exercises)

Question 4. Actual plan of how you will promote it. What is your strategy? Is it an event? Is it social media? Or maybe both? Think about your theme and target audience.

Question 5. Budget - What are the costs associated with launching and promoting your campaign? Think about: the cost to produce your tool, event fees, promotional material (printing), food costs, paid ads. professional services to assist you, staffing...etc. You have a budget of $10,000, but are able to increase that if you can list donations, sponsorships/partnerships.

Question 6 Create a mock prototype or sketch of your a marketing tool. Describe how it will help to create a behaviour change that is aligned with your campaign

Reference no: EM133342754

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