Create a marketing strategy for the new venture

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Reference no: EM133564989

Homework: New International Venture

Prior to beginning work on this homework, review Chapters 1 through 17 from the course textbook.

You are the Managing Director of a U.S.-multinational corporation for a new product or service launch that will commence next week. Over the past six weeks, you have collected data and research to support the successful launch of your product or service into one foreign market outside of the United States. Assume that your launch will include the opening of one foreign office with staffing, marketing, and financial needs. Remember to utilize the information you have gathered from your global partner.

Utilize the following parameters to compose your final paper and utilize your executive summary from this week's discussion forum. (For this final paper, the executive summary should be in writing.) You may review Writing an Executive Summary from the Writing Center to assist you in your final paper.

For this homework, you are required to upload your work to your ePortfolio in addition to Waypoint. Learn more about Folio, the University of Arizona Global Campus's ePortfolio tool, by viewing the Folio Quick Start Guide.

Submit your file to Waypoint using the button below. Then paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio.

For this paper, you must

Question A. Create a company that is expanding internationally. For your company

a. Provide an executive summary.
b. Provide a company overview.
c. Describe the product/service.
d. State the host country.

Question B. Create an overview of the host country environment utilizing at least two business process analyses, such as a PESTLE, SOAR, SWOT, etcetera.

Question C. Create an overall business strategy for the new venture (all other strategies should align to this strategy).

Question D. Create a marketing strategy for the new venture, including the use of social media.

Question E. Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.

Question F. Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).

Question G. Apply a corporate social responsibility action for the new venture that is specific to the selected host country.

Question H. Utilize visuals in the paper, including charts, graphs, or tables to enhance plan elements.

Reference no: EM133564989

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