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Create a marketing plan using research

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Question:

The marketing plan consists of the sections listed below. Create a marketing plan using research from the CSU Online Library (e.g., Mergent Online database, ABI/INFORM Collection database). but may also include other Sources. This report needs to be 3-5 pages.

Executive Summary
Situation Analysis
Market Summary
SWOT Analysis (i.e., analysis of strengths, weaknesses, opportunities, and threats)
Competition
Product Offerings
Distribution
Marketing Strategy
Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Marketing Research
Financials
Controls
Implementation
Marketing Organization

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The following assignment describes a marketing plan for Walmart.It provides a SWOT analysis along with the targeting and positioning of the company.It also mentions the marketing mix as part of the strategy, along with an implementation plan for the same.

Reference no: EM132376063

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