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Describe the elements of the marketing mix. The marketing mix (or four Ps) is a blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. The starting point of the marketing mix is the product offering. Products can be tangible goods, ideas, or services. Place (distribution) strategies are concerned with making products available when and where customers want them. Promotion includes advertising, public relations, sales promotion, and personal selling. Price is what a buyer must give up to obtain a product and is often the easiest to change of the four marketing mix elements.
1. Create a marketing plan to increase enrollment in your school. Describe the four marketing mix elements that make up the plan.
Analyse the channel strategy issues for the Malaysian Master Franchisees Nick Tiernan and his wife Soraya Ismail as they decide on the number of retail outlets to be opened in Malaysia.
Explain the good and bad of using teams and recognize and understand the different kinds of teams
resources the university library or the electronic reserve readingsidentify a business research project in your own
in this module we are studying consumer behavior. an organization cannot persuade a customer to purchase a product or
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here
Research, analyze and interpret the six basic steps to organizational decision making and describe each one and its importance
Research the World Bank at www.worldbank.org. How important is the World Bank to developing countries? To companies interested in investing overseas? Provide a rationale for your answer
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role
A company's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling and direct-marketing tools that the company uses to communicate customer value and build customer relati..
Does a firm have the right to create wants and try to persuade consumers to buy goods and services they didn't know about earlier?
Assuming all other costs and revenues are the same no matter where the company is located, what should HYY Consulting do? Should the company lease additional space at its current location in Philadelphia for the next two years and then move to a n..
Think about your next career job real or fictitious and explain how you would use the 4P's to market yourself? Discuss among your classmates the application of this marketing concept and give them feedback on their strategies
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