Create a marketing plan for wearable tech

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Reference no: EM133144619

Create a marketing plan for wearable tech.

The marketing plan should make use of appropriate tools and frameworks and include relevant elements from the following:

  1. Brief Background
  2. Environmental and/or situational analyses (choose from PESTLE, Porter's 5 Forces, Competitor analysis, Customer analysis, Internal audit/SWOT as appropriate for your brief)
  3. Aims and objectives (must be SMART)
  4. Target audience (you should define your target audience and discuss whether/why they are an attractive market segment)
  5. Marketing Strategy - Recommended competitive positioning and marketing mix for acquiring and retaining the target market
  6. Recommended implementation plan & evaluation measures and controls
  7. Final recommendation
  8. References

Reference no: EM133144619

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