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Your final portfolio for the class will be to create a marketing plan for the company of your choice. You will need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The "Company-Business Profiles" link found in the Library under the How to Find section, is a great place to look for company information for this assignment.
Use the marketing plan that is linked below and that is required reading for this module for your final portfolio project. The marketing plan document is essential to business strategy and is a focal point.
Marketing Plan:
https://highered.mcgraw-hill.com/sites/0078028833/student_view0/marketing_plan.html
Your portfolio should be a Word document of 8-10 pages and professional in appearance. Review the Project Portfolio Guidelines and the Portfolio Project rubric available in the Course Information. Please be sure to use 6-8 sources to validate your opinions.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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