Reference no: EM132939135

Assignment - Marketing Plan

Requirements: Create a marketing plan for an e-commerce business (up to 20 double-spaced pages)

Instructions

1. Choose a new or existing e-commerce business for which to create an e-marketing plan. The business must use digital marketing and must have an online presence through computers and/or mobile channels. You will be expected to synthesize and apply information and principles covered throughout the course.

2. Design your e-marketing plan based on the structure outlined below (use sections, with major and minor headings). Your plan may use additional sub-headings, but you MUST include the headings listed below. Use and reference information and ideas from the textbook where appropriate. For further guidance, see textbook Section 1.7: Crafting a Digital Marketing Strategy.
• Table of contents
• Introduction (include an overview of the company and its website)
• Context (e.g., PESTLE analysis, SWOT analysis)
• Value exchange (segmenting, targeting, positioning: what does the company offer to customers?)
• Objectives (SMART: goals, tactics, KPIs, targets)
• Tactics and evaluation (tools, outcomes, implementation strategy, budget)
• Ongoing optimization (data analytics and conversion optimization)
• Conclusion
• References

3. Whether you use your own idea for a company or research an existing e-commerce business, you may not be able to access complete information. Where information is incomplete, make reasonable assumptions to "fill in the blanks." However, be sure to state your assumptions and support them if/as necessary.

4. If you require assistance in choosing an e-commerce business or with aspects of your plan, please contact the Student Support Centre. For writing assistance or help with APA Style, please refer to the Write Site.

Attachment:- Marketing Plan.rar