Create a marketing plan for a hypothetical company

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Reference no: EM133484643

Case: Create a marketing plan for a hypothetical company. Your company will offer a product or service. You will use the same company and product or service throughout the course in the assignments and some discussions, so take the time to think strategically about your decision. For example, I will refer to my hypothetical dog-walking business throughout the course.

Describe the hypothetical company you are creating and the product or service your company will offer.
How do you anticipate applying the Four Ps of Marketing to your company?

Be sure to respond to your classmate's (Susan) posts below:

My name is Susan and I currently live in Atco New Jersey with my husband. I work for a large payroll company and am taking this course as part of my MBA. I have no marketing experience so this class is a bit intimidating for me.
My hypothetical business is "Just a little help wedding planners" for those having small at home weddings. Idea came to me as someone who had a small at home wedding during Covid and had a few missteps. Things were forgotten or done at last minute that caused some stress. I think had I been able to find someone to just talk things out with, to make sure all my ducks were in a row, would have made a difference. Basically someone to smack reality into me that if your wedding is at 11am, at 9am you really should not be out buying beverages and ice. Wedding planners/coordinators I found were more interested in the larger grander events than a little 10 person event and were so expensive even to just have a consultation as they charged by the hour with minimum hour requirements.
"Just a little help wedding planners"

Product: Help with planning small weddings taking place at client's home. Offer help from basic consultation to make sure they covered all their bases to arranging for all vendors, set up and breakdown. Also offer day of event coordination only.

Price: Would vary depending on how involved the client wants/needs. Estimating prices to be from $150 and up.

Place: Office will be at my home and area served would be Southern New Jersey.

Promotion: Create a website, Facebook page, try to get a table at area wedding expos.

Reference no: EM133484643

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