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Create a marketing plan for a health care organization

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Reference no: EM131968117

Project Topic: Final Project: Marketing Plan

Like other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the mission, vision, and objectives of the organization, marketing plans become a tool in the strategic decision-making process. For the Final Project, you create a marketing plan for a health care organization.

To prepare:
Select one of the following case studies from the Learning Resources to be the focus of your Final Project:
1. Philips Healthcare: Marketing the HealthSuite Digital Platform
2. Thrive or Revive? The Kaiser Permanente "Thrive" Marketing Programs
3. Castlight Health: Disrupting the Health Care Industry
4. Carolinas HealthCare System: Consumer
5. AIP Healthcare Japan: Investing in Japan's Retirement Home Market
6. Access Health CT: Marketing Affordable Care
7. E-Cigarettes: Marketing Versus Public Health

Review the case study and consider how you might market the health care organization. For guidance on developing a marketing plan, refer to Chapter 15, "Marketing Planning" in this week's Learning Resources.

The Assignment

Part 1

In a 20 pages marketing plan, address the following:
- State assumptions
- Gather initial information
- Audit the market
- Determine the marketing strategy and business communication standards to be used
- Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
- Set marketing goals and objectives
- Describe any benchmarks from other competitors or industries
- Prioritize marketing objectives
- Specify marketing actions
- Explain any global marketing issues in the marketing plan
- Specify any limitations to implementing the plan

Part 2
Then, create either a slide presentation to present to the facility's leadership.
- The 10- to 12-slide presentation should include presenter notes of 100- to 150-words per slide. Your presentation should summarize and defend your marketing plan. Be sure to use best practices of business communication.
- The 2-page executive summary should summarize and defend your marketing plan. Be sure to use best practices of business communication.

Verified Expert

Marketing plane for electronic cigarettes is not an easy task as it needs the consideration for the government regulations and the legislation imposed by the government. Since the context is units stated in the case the marketing plane is made according to the legislation of the country.

Reference no: EM131968117

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Reviews

len1968117

5/3/2018 2:29:02 AM

42 (14%) - 47 (15.67%) The Marketing Plan is somewhat consistent with graduate-level writing style and may have some spelling and writing errors. The work is supported is supported by 15 current scholarly sources but at least five resources are not from peer-reviewed journals. One or more references are not less than 5 years old. The Marketing Plan is less than or greater than 20 pages, excluding the title page and references, one-page executive summary, tables, graphs, and/or charts.

len1968117

5/3/2018 2:28:57 AM

48 (16%) - 53 (17.67%) The Marketing Plan is mostly consistent with graduate-level writing style and may have some spelling and writing errors. The work is supported by 15 current scholarly sources. At least five resources should be from peer-reviewed journals. All references should be less than 5 years old. The Marketing Plan is 20 pages, excluding the title page and references, one-page executive summary, tables, graphs, and/or charts.

len1968117

5/3/2018 2:28:50 AM

Writing 54 (18%) - 60 (20%) The marking plan is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style. The work is supported by at least 15 current scholarly sources. At least five resources should be from peer-reviewed journals. All references should be less than 5 years old. The Marketing Plan is 20 pages, excluding the title page and references, one-page executive summary, tables, graphs, and/or charts.

len1968117

5/3/2018 2:28:40 AM

63 (21%) - 71 (23.67%) The Executive Summary lacks depth, breadth, triangulation, and clarity in critical thinking. The Executive Summary is less than or greater than 2 pages, is somewhat consistent with graduate-level writing style, and may have some spelling and writing errors. Images or layout of the presentation provide limited support for audience engagement and summarizes and defends the marketing plan. The presentation exceeds 12 slides or is less than 10 slides, excluding cover slide and appendices. Slides include speaker notes of less than or greater than 100-150 words.

len1968117

5/3/2018 2:28:33 AM

72 (24%) - 80 (26.67%) The Executive Summary fully summarizes and defends the marketing plan. Triangulation was attempted but not shown. The Executive Summary is 2 pages, mostly consistent with graduate-level writing style, and may have some spelling and writing errors. Images and layout of the presentation generally support audience engagement and summarizes and defends the marketing plan. The presentation is not more than 12 slides, excluding cover slide and appendices. Slides include speaker notes of 100-150 words.

len1968117

5/3/2018 2:28:26 AM

Executive Summary or Presentation 81 (27%) - 90 (30%) The Executive Summary shows depth, breadth, triangulation, and clarity in critical thinking. The Executive Summary is 2 pages, well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style Images and design elements of the presentation are used purposefully, effectively support audience engagement, and summarizes and defends the marketing plan. The presentation is not more than 12 slides, excluding cover slide and appendices. Slides include speaker notes of 100-150 words.

len1968117

5/3/2018 2:28:02 AM

EXCELLENT - above expectations GOOD - met expectations FAIR - below expectations Marketing Plan 135 (45%) - 150 (50%) The vision statement and core values show depth, breadth, triangulation, and clarity in critical thinking. 120 (40%) - 134 (44.67%) The vision statement and core values fully address the mission of the organization. Triangulation was attempted but not shown. 105 (35%) - 119 (39.67%) The vision statement and core values lack depth, breadth, triangulation, and clarity in critical thinking.

len1968117

5/3/2018 2:27:40 AM

Your Final Project must be written in standard edited English. Be sure to support your work with specific citations from this module’s Learning Resources and at least 15 current scholarly sources. At least five resources should be from peer-reviewed journals. All references should be less than 5 years old. See the Final Project rubric for additional requirements related to research and scholarly writing.

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