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Create a marketing plan based on course concepts

Assignment Help Marketing Management
Reference no: EM13848009

Course Application paper (no more than 2000 words):

Select a product or service of your interest. This can be something new or an existing product/service.

Assume that you'll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:

• Comparison of domestic and international marketing strategies

• Demand Function Analysis

• Segmentation, Targeting & Positioning within the new market

• Brand strategies

• Pricing choices

• Advertising strategies

• Social netowkr/e-marketing choices.

Be sure to show ample research support with proper APA citation.

Reference no: EM13848009

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